42
Events Attended
Curated industry conferences, workshops, and client briefings
Resume - James Kelly
Reading, Berkshire | 38 Sycamore Road
07394 366629 | James_Kelly12@outlook.com
Second-year BSc Consumer Behaviour and Marketing student with a strong grounding in data analytics, digital marketing, and consumer psychology. Skilled in transforming data into actionable insights and presenting findings to executive teams.
Currently completing a year-long internship at Keysight Technologies, producing analytics and marketing reports for global teams across the UK, Spain, and the US.
A LEVELS - UTC READING
Sept 2020 - June 2022
Mathematics, Chemistry, Physics, BTEC Engineering
GCSEs - JOHN MADEJESKI ACADEMY
Sept 2015 - June 2020
8 GCSEs Including Mathematics, English and Science
Education
BSC CONSUMER BEHAVIOUR AND MARKETING – UNIVERSITY OF READING
Sept 2022 - Present
Modules: Economics, Statistics, Data Analysis, Business,
Marketing, Psychology
Relevant Projects:
Branding Theory and Practice
– In a 6-member team we chose a prominent retailer who
required brand rejuvenating, collected primary quantitative
and qualitative data, and presented our strategy.
Digital Marketing
– creating and designing a social media platform critically
explaining it through the use of the SOSTAC model.
Currently completing a year-long internship at Keysight Technologies, producing analytics and marketing reports for global teams across the UK, Spain, and the US.
Work Experience
Digital Marketing & Data Analysis Intern – Keysight, WinnershJune 2025 – Aug 2026
Produce weekly and monthly executive data reports using Excel, Adobe Analytics, Domo, and PowerPoint.
Analyze performance data to identify trends and deliver actionable insights for business units in Spain and the US.
Use CrazyEgg to track digital engagement and Eloqua, Adobe Target, Credly for campaign automation and targeting.
Design and present clear data visualizations and summaries for senior management.
Coordinate workflow through Asana, ensuring efficient collaboration across time zones.
Job Simulations - Forage
Electronic Arts Product ManagementMarch 2025
Completed a job simulation where I developed a solid understanding of different KPIs, and selected the most appropriate KPIs for measuring and assessing specific business problems related to a strategy RPG mobile game.
Demonstrated my knowledge of key performance indicators within the video game industry.
Broke down tasks for creating a data-driven video game presentation.
City of Moreton Bay Careers in Tourism: Event Operations
March 2025
Completed a job simulation that enabled me to explore what it's like to work in event operations in the tourism industry.
Learned how to structure effective communications.
Gained an understanding of the purpose of a Run Sheet and how to develop one.
Data & Analytics
Excel – Advanced formulas, Pivot Tables, VBA automation
Adobe Analytics – Analyse website traffic, engagement,
conversions
Domo – Build dashboards for clear data visualization
Crazy Egg – Track website heatmaps and click behaviour
Design & Prototyping
PowerPoint – Create executive reports and data visuals
Canva – Design branded content and visual assets
Marketing & Automation
Adobe Target – Measure web pop-ups and campaign
performance
Eloqua – Create and schedule email marketing campaigns
Credly – Design and issue digital achievement badges
Collaboration & Workflow
Asana – Manage assigned tasks and project updates
Notion – Organize workflow, notes, and project
documentation
Impact by the numbers
1,200+
People Connected
Professionals, stakeholders, and collaborators across marketing and analytics
85
Projects Delivered
End-to-end projects combining consumer insight, strategy, and measurable outcomes
240+
Analytics Reports
Bespoke analyses and dashboards informing business decisions
Let's Collaborate
I focus on turning data-driven insight into dependable, measurable outcomes. If you're seeking a thoughtful partner for analytics, consumer strategy, or project-led design, let's talk.
Availability
Training sessions, workshops, and reporting consultations. Open to remote or hybrid collaborations with teams and individuals.