I convert analytical insights into clear, measurable strategies that enhance business performance.

I’m James, a Consumer Behaviour and Marketing student at the University of Reading, focused on applying data-driven insight to real-world marketing challenges. My studies combine marketing strategy, statistics, and psychology, giving me a strong foundation in understanding behaviour through both analytical and creative lenses.

Currently, I’m completing a 13-month Data Analytics Internship at Keysight Technologies, where I leverage the full analytics suite, including Adobe Analytics, Domo, and Excel, to turn complex data into clear strategic insights. I create executive-level reports and presentations, supporting global marketing teams with actionable recommendations. My experience also extends to attending 6G industry events, deepening my understanding of how emerging technologies shape market dynamics. This blend of academic and professional experience has honed my ability to translate analytics into measurable business outcomes.